Words in Motion
Time, Motion and Communication :: CMU 2014
The challenge was to represent voice and dialogue visually, through time, motion and
communication, using a script, text or piece of our choosing.
I had this idea of working with a recipe. I looked for cooking shows on YouTube and chanced upon this one (Conan O'Brien derails Gordan Ramsey). I thought – this would be a good piece to work with because of it's playful humor, no doubt, but also because of it's two very distinct voices!
After watching (and listening) several times, I wanted to figure out who says what, when and how and create a 1 min. piece from the full 5 mins. A lot of audio editing involved. I listened to the audio, typed out the script and highlighted keywords of the two voices. Gordon Ramsay in blue and Conan O'Brien in orange.
I wanted to visualize this exchange using only typography, color + audio. A classmate showed us a piece called Dakota by Heavy Industries (Young Hae Chang) which was the inspiration behind not showing every single word.
I wasn’t that excited by showing each word. I decided to start translating what I was hearing by listening to the audio very closely. As I did this, “a tacko, ok, a taco, a taco” stood out. I then played with large type and 2 letters at a time ('o-k' or 't-a' and 'c-o'). I tried a few variations and continued to literally 'chop up' the words into pairs of letters. I thought this worked well to express the madness of the exchange and wasn't as predictable as showing entire words.
Refine and complete
Once I had a concept, I figured out typefaces and style (all caps for Ramsey and lowercase for O’Brien) and colors. I also created the solution for their two voices overlapping each other at certain points, pauses and sounds that are not words.